Maahsa is a music artist whose sound is defined as melodic rap. She has collaborated with great creatives and utilized storytelling to carve out a lane that has brought together a community of people who value being seen and understood. She tells story in her lyrics that speak to the soul instead of solely focusing on the body. Maahsa's mission is to challenge the norms that this music industry has created for black female artist. The concept for the clothing brand was created to help people correctly pronounce her name. Maahsa means like the moon. The moon shines on the soul, while the sun shines on the body. If you have a unique name, then you understand how annoying it is for your name to be said incorrectly. Having to constantly tell people its (your name) not (butchered version of your name). When your climbing the mountain your name can be lost in the wind but it echoes at the top. Never allow someone to walk away incorrectly saying your name. Stay connected to your identity and individuality.